BMW's in the LA river
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BMW's in the LA river
By Brandon Turkus
A complaint by an Australian movie-goer has put the brakes on an extended in-theater ad campaign by BMW, and drawn the attention of the country's Advertising Standards Board. According to the anonymous complaint, the ad "portrays an unfavorable message, contrary to safe and sensible driving."
The ASB upheld the complaint, which said the ad for the new M235i showed driving "typical of hoon activity," thanks to the burnouts, dusty drifts and runs up to redline. It's that last one that seems to have gotten the spot in the most trouble, with the ASB acknowledging that even though the car wasn't shown breaking the speed limit, the ad was in violation of a voluntary code of conduct for automotive advertising, according to Australia's Go Auto.
BMW doesn't seem to agree, pointing out that the ad uses creative editing, aggressive camera angles and other filming tricks to "add visual impact."
"We would also add that these creative measures are likely to have been exaggerated from the viewer's perspective in a cinema environment with Dolby surround sound and high definition, super-size cinema screens," BMW's Australian outfit said, according to Go Auto.
It's unclear what movies the ad was shown before, but as BMW points out, considering the "cinematic environment," it suggests the case "be dismissed summarily as a frivolous complaint."
We'd be inclined to agree with BMW, largely due to the setting. Considering some of the stuff that happens in movies today, showing a bit of sliding about and some wide-open-throttle runs is hardly the worst thing people will encounter.
A complaint by an Australian movie-goer has put the brakes on an extended in-theater ad campaign by BMW, and drawn the attention of the country's Advertising Standards Board. According to the anonymous complaint, the ad "portrays an unfavorable message, contrary to safe and sensible driving."
The ASB upheld the complaint, which said the ad for the new M235i showed driving "typical of hoon activity," thanks to the burnouts, dusty drifts and runs up to redline. It's that last one that seems to have gotten the spot in the most trouble, with the ASB acknowledging that even though the car wasn't shown breaking the speed limit, the ad was in violation of a voluntary code of conduct for automotive advertising, according to Australia's Go Auto.
BMW doesn't seem to agree, pointing out that the ad uses creative editing, aggressive camera angles and other filming tricks to "add visual impact."
"We would also add that these creative measures are likely to have been exaggerated from the viewer's perspective in a cinema environment with Dolby surround sound and high definition, super-size cinema screens," BMW's Australian outfit said, according to Go Auto.
It's unclear what movies the ad was shown before, but as BMW points out, considering the "cinematic environment," it suggests the case "be dismissed summarily as a frivolous complaint."
We'd be inclined to agree with BMW, largely due to the setting. Considering some of the stuff that happens in movies today, showing a bit of sliding about and some wide-open-throttle runs is hardly the worst thing people will encounter.
__________________
Here is the listings of ALL New Mexico Car Events Including Route 66 Anniversary
https://www.tamparacing.com/forums/t...ar-events.html
Top Car Club Meetings? Click a city
Got a video? Email it to Bobfixesitup@yahoo.com
________________________________________________
Keystone Motor Club (Founded 2012)... Free car show Every 3rd Saturday, newsletter is
https://www.tamparacing.com/forums/e...-car-club.html
Keystone picture gallery is here:
https://carstoshow.com/eventdetails.aspx?eventid=93202
Veterans and Friends on First Saturday...Some pictures....
https://carstoshow.com/registerevent...eventid=102331
Port Richey Rod Run at Coast Buick GMC
https://carstoshow.com/registerevent.aspx?eventid=99114
50's Diner US19.... A Florida Attraction.
1730 US-19, Holiday Fl 34691 click: https://www.tamparacing.com/forums/t...acing.html CHRA sanctioned cruise-in.
Cruise-In; Free; Every Saturday 5-8PM plus 10% off the whole menu to cruisers
50's Diner pictures are here: https://carstoshow.com/eventdetails.aspx?eventid=93194
All Cars Every 2nd Saturday Free Breakfast: Since 2015 and more. click: https://www.tamparacing.com/forums/e...ast-tampa.html
Tampa Racing.com covers the Tampa car scene and supports many fund raisers, worthy causes and events that enrich our community. We hope you enjoy them all.
What do I do? ---- on-site *Aftermarket* spring/suspension installations --- on-site impact wrenching---street lowering with your own stock springs...........True Bi-xenon HID projector headlight conversions........ Much more at Bob's Garage!
https://www.tamparacing.com/forums/b...ontact-us.html
https://www.tamparacing.com/forums/b...e-senor-honda/
Here is the listings of ALL New Mexico Car Events Including Route 66 Anniversary
https://www.tamparacing.com/forums/t...ar-events.html
Top Car Club Meetings? Click a city
Got a video? Email it to Bobfixesitup@yahoo.com
________________________________________________
Keystone Motor Club (Founded 2012)... Free car show Every 3rd Saturday, newsletter is
https://www.tamparacing.com/forums/e...-car-club.html
Keystone picture gallery is here:
https://carstoshow.com/eventdetails.aspx?eventid=93202
Veterans and Friends on First Saturday...Some pictures....
https://carstoshow.com/registerevent...eventid=102331
Port Richey Rod Run at Coast Buick GMC
https://carstoshow.com/registerevent.aspx?eventid=99114
50's Diner US19.... A Florida Attraction.
1730 US-19, Holiday Fl 34691 click: https://www.tamparacing.com/forums/t...acing.html CHRA sanctioned cruise-in.
Cruise-In; Free; Every Saturday 5-8PM plus 10% off the whole menu to cruisers
50's Diner pictures are here: https://carstoshow.com/eventdetails.aspx?eventid=93194
All Cars Every 2nd Saturday Free Breakfast: Since 2015 and more. click: https://www.tamparacing.com/forums/e...ast-tampa.html
Tampa Racing.com covers the Tampa car scene and supports many fund raisers, worthy causes and events that enrich our community. We hope you enjoy them all.
What do I do? ---- on-site *Aftermarket* spring/suspension installations --- on-site impact wrenching---street lowering with your own stock springs...........True Bi-xenon HID projector headlight conversions........ Much more at Bob's Garage!
https://www.tamparacing.com/forums/b...ontact-us.html
https://www.tamparacing.com/forums/b...e-senor-honda/
Thread Starter
Registered
Joined: May 2005
Posts: 104,152
Likes: 20
__________________
Here is the listings of ALL New Mexico Car Events Including Route 66 Anniversary
https://www.tamparacing.com/forums/t...ar-events.html
Top Car Club Meetings? Click a city
Got a video? Email it to Bobfixesitup@yahoo.com
________________________________________________
Keystone Motor Club (Founded 2012)... Free car show Every 3rd Saturday, newsletter is
https://www.tamparacing.com/forums/e...-car-club.html
Keystone picture gallery is here:
https://carstoshow.com/eventdetails.aspx?eventid=93202
Veterans and Friends on First Saturday...Some pictures....
https://carstoshow.com/registerevent...eventid=102331
Port Richey Rod Run at Coast Buick GMC
https://carstoshow.com/registerevent.aspx?eventid=99114
50's Diner US19.... A Florida Attraction.
1730 US-19, Holiday Fl 34691 click: https://www.tamparacing.com/forums/t...acing.html CHRA sanctioned cruise-in.
Cruise-In; Free; Every Saturday 5-8PM plus 10% off the whole menu to cruisers
50's Diner pictures are here: https://carstoshow.com/eventdetails.aspx?eventid=93194
All Cars Every 2nd Saturday Free Breakfast: Since 2015 and more. click: https://www.tamparacing.com/forums/e...ast-tampa.html
Tampa Racing.com covers the Tampa car scene and supports many fund raisers, worthy causes and events that enrich our community. We hope you enjoy them all.
What do I do? ---- on-site *Aftermarket* spring/suspension installations --- on-site impact wrenching---street lowering with your own stock springs...........True Bi-xenon HID projector headlight conversions........ Much more at Bob's Garage!
https://www.tamparacing.com/forums/b...ontact-us.html
https://www.tamparacing.com/forums/b...e-senor-honda/
Here is the listings of ALL New Mexico Car Events Including Route 66 Anniversary
https://www.tamparacing.com/forums/t...ar-events.html
Top Car Club Meetings? Click a city
Got a video? Email it to Bobfixesitup@yahoo.com
________________________________________________
Keystone Motor Club (Founded 2012)... Free car show Every 3rd Saturday, newsletter is
https://www.tamparacing.com/forums/e...-car-club.html
Keystone picture gallery is here:
https://carstoshow.com/eventdetails.aspx?eventid=93202
Veterans and Friends on First Saturday...Some pictures....
https://carstoshow.com/registerevent...eventid=102331
Port Richey Rod Run at Coast Buick GMC
https://carstoshow.com/registerevent.aspx?eventid=99114
50's Diner US19.... A Florida Attraction.
1730 US-19, Holiday Fl 34691 click: https://www.tamparacing.com/forums/t...acing.html CHRA sanctioned cruise-in.
Cruise-In; Free; Every Saturday 5-8PM plus 10% off the whole menu to cruisers
50's Diner pictures are here: https://carstoshow.com/eventdetails.aspx?eventid=93194
All Cars Every 2nd Saturday Free Breakfast: Since 2015 and more. click: https://www.tamparacing.com/forums/e...ast-tampa.html
Tampa Racing.com covers the Tampa car scene and supports many fund raisers, worthy causes and events that enrich our community. We hope you enjoy them all.
What do I do? ---- on-site *Aftermarket* spring/suspension installations --- on-site impact wrenching---street lowering with your own stock springs...........True Bi-xenon HID projector headlight conversions........ Much more at Bob's Garage!
https://www.tamparacing.com/forums/b...ontact-us.html
https://www.tamparacing.com/forums/b...e-senor-honda/
Registered User
Joined: Nov 2018
Posts: 5
Likes: 0
By Brandon Turkus
A complaint by an Australian movie-goer has put the brakes on an extended in-theater ad campaign by BMW, and drawn the attention of the country's Advertising Standards Board. According to the anonymous complaint, the ad "portrays an unfavorable message, contrary to safe and sensible driving."
The ASB upheld the complaint, which said the ad for the new M235i showed driving "typical of hoon activity," thanks to the burnouts, dusty drifts and runs up to redline. It's that last one that seems to have gotten the spot in the most trouble, with the ASB acknowledging that even though the car wasn't shown breaking the speed limit, the ad was in violation of a voluntary code of conduct for automotive advertising, according to Australia's Go Auto.
BMW doesn't seem to agree, pointing out that the ad uses creative editing, aggressive camera angles and other filming tricks to "add visual impact."
"We would also add that these creative measures are likely to have been exaggerated from the viewer's perspective in a cinema environment with Dolby surround sound and high definition, super-size cinema screens," BMW's Australian outfit said, according to Go Auto.
It's unclear what movies the ad was shown before, but as BMW points out, considering the "cinematic environment," it suggests the case "be dismissed summarily as a frivolous complaint."
We'd be inclined to agree with BMW, largely due to the setting. Considering some of the stuff that happens in movies today, showing a bit of sliding about and some wide-open-throttle runs is hardly the worst thing people will encounter.
A complaint by an Australian movie-goer has put the brakes on an extended in-theater ad campaign by BMW, and drawn the attention of the country's Advertising Standards Board. According to the anonymous complaint, the ad "portrays an unfavorable message, contrary to safe and sensible driving."
The ASB upheld the complaint, which said the ad for the new M235i showed driving "typical of hoon activity," thanks to the burnouts, dusty drifts and runs up to redline. It's that last one that seems to have gotten the spot in the most trouble, with the ASB acknowledging that even though the car wasn't shown breaking the speed limit, the ad was in violation of a voluntary code of conduct for automotive advertising, according to Australia's Go Auto.
BMW doesn't seem to agree, pointing out that the ad uses creative editing, aggressive camera angles and other filming tricks to "add visual impact."
"We would also add that these creative measures are likely to have been exaggerated from the viewer's perspective in a cinema environment with Dolby surround sound and high definition, super-size cinema screens," BMW's Australian outfit said, according to Go Auto.
It's unclear what movies the ad was shown before, but as BMW points out, considering the "cinematic environment," it suggests the case "be dismissed summarily as a frivolous complaint."
We'd be inclined to agree with BMW, largely due to the setting. Considering some of the stuff that happens in movies today, showing a bit of sliding about and some wide-open-throttle runs is hardly the worst thing people will encounter.
Last edited by johngarcia; Nov 28, 2018 at 03:44 AM. Reason: spelling mistake
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YOU ARE INVITED! 2nd Saturday of every month. Insty Tune & Lube 14783 N. Dale Mabry G
YOU ARE INVITED! 2nd Saturday of every month. Insty Tune & Lube 14783 N. Dale Mabry
Get your car questions (or problems) answered for free by Andreh
& our 4 knowledgeable, experienced mechanics.
See your buddies. Show off your cars. Bring your favorite car or hot rod
tuner, or streeter & join us for a friendly gathering of your buddies on the
2nd Saturday of every month.
Insty Tune & Lube
14783 N. Dale Mabry Hwy 33618
(813) 960-3908
Event coverage is here
https://www.tamparacing.com/forums/e...ast-tampa.html
Click link to enjoy car show photos from 2nd Saturday breakfast March 9 2019
https://www.dropbox.com/sh/dzfs2kxrd...aFK6f_0-a?dl=0
__________________
Get your car questions (or problems) answered for free by Andreh
& our 4 knowledgeable, experienced mechanics.
See your buddies. Show off your cars. Bring your favorite car or hot rod
tuner, or streeter & join us for a friendly gathering of your buddies on the
2nd Saturday of every month.
Insty Tune & Lube
14783 N. Dale Mabry Hwy 33618
(813) 960-3908
Event coverage is here
https://www.tamparacing.com/forums/e...ast-tampa.html
Click link to enjoy car show photos from 2nd Saturday breakfast March 9 2019
https://www.dropbox.com/sh/dzfs2kxrd...aFK6f_0-a?dl=0
__________________
__________________
Here is the listings of ALL New Mexico Car Events Including Route 66 Anniversary
https://www.tamparacing.com/forums/t...ar-events.html
Top Car Club Meetings? Click a city
Got a video? Email it to Bobfixesitup@yahoo.com
________________________________________________
Keystone Motor Club (Founded 2012)... Free car show Every 3rd Saturday, newsletter is
https://www.tamparacing.com/forums/e...-car-club.html
Keystone picture gallery is here:
https://carstoshow.com/eventdetails.aspx?eventid=93202
Veterans and Friends on First Saturday...Some pictures....
https://carstoshow.com/registerevent...eventid=102331
Port Richey Rod Run at Coast Buick GMC
https://carstoshow.com/registerevent.aspx?eventid=99114
50's Diner US19.... A Florida Attraction.
1730 US-19, Holiday Fl 34691 click: https://www.tamparacing.com/forums/t...acing.html CHRA sanctioned cruise-in.
Cruise-In; Free; Every Saturday 5-8PM plus 10% off the whole menu to cruisers
50's Diner pictures are here: https://carstoshow.com/eventdetails.aspx?eventid=93194
All Cars Every 2nd Saturday Free Breakfast: Since 2015 and more. click: https://www.tamparacing.com/forums/e...ast-tampa.html
Tampa Racing.com covers the Tampa car scene and supports many fund raisers, worthy causes and events that enrich our community. We hope you enjoy them all.
What do I do? ---- on-site *Aftermarket* spring/suspension installations --- on-site impact wrenching---street lowering with your own stock springs...........True Bi-xenon HID projector headlight conversions........ Much more at Bob's Garage!
https://www.tamparacing.com/forums/b...ontact-us.html
https://www.tamparacing.com/forums/b...e-senor-honda/
Here is the listings of ALL New Mexico Car Events Including Route 66 Anniversary
https://www.tamparacing.com/forums/t...ar-events.html
Top Car Club Meetings? Click a city
Got a video? Email it to Bobfixesitup@yahoo.com
________________________________________________
Keystone Motor Club (Founded 2012)... Free car show Every 3rd Saturday, newsletter is
https://www.tamparacing.com/forums/e...-car-club.html
Keystone picture gallery is here:
https://carstoshow.com/eventdetails.aspx?eventid=93202
Veterans and Friends on First Saturday...Some pictures....
https://carstoshow.com/registerevent...eventid=102331
Port Richey Rod Run at Coast Buick GMC
https://carstoshow.com/registerevent.aspx?eventid=99114
50's Diner US19.... A Florida Attraction.
1730 US-19, Holiday Fl 34691 click: https://www.tamparacing.com/forums/t...acing.html CHRA sanctioned cruise-in.
Cruise-In; Free; Every Saturday 5-8PM plus 10% off the whole menu to cruisers
50's Diner pictures are here: https://carstoshow.com/eventdetails.aspx?eventid=93194
All Cars Every 2nd Saturday Free Breakfast: Since 2015 and more. click: https://www.tamparacing.com/forums/e...ast-tampa.html
Tampa Racing.com covers the Tampa car scene and supports many fund raisers, worthy causes and events that enrich our community. We hope you enjoy them all.
What do I do? ---- on-site *Aftermarket* spring/suspension installations --- on-site impact wrenching---street lowering with your own stock springs...........True Bi-xenon HID projector headlight conversions........ Much more at Bob's Garage!
https://www.tamparacing.com/forums/b...ontact-us.html
https://www.tamparacing.com/forums/b...e-senor-honda/
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