Its just the subliminal intimidation or presence, if you will, that badges have in relation to power and performance in certain rings. like ZL1, SS, Z06, HEMI, Cobra, etc. So those who are ignorant think...oh it's not a Z06 or an SS, etc. it must be slow...lol

HEMI is a perfect example, most people didn't realize that first HEMIs were garbage and barely ran on the street, they're so rare because no one bought them when they could buy a 440 and have a better engine.
And the run of the mill HEMIs that are out now are a joke.