SOA pushing more performance parts
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SOA pushing more performance parts
Subaru of America
CHERRY HILL, N.J., Nov. 4, 2003 -- Subaru of America, Inc., the only car company that offers symmetrical all-wheel drive as standard equipment on every vehicle in its product line today announced it has broadened its performance parts business as the Subaru Technica International (STI) and Subaru Performance Tuning (SPT) brand parts gain popularity among customers in the US market. The total sales year-to-date of Subaru Genuine Parts has increased by more than 12 percent, while the performance parts product line offering has tripled in size.
“Subaru delivered on its driving performance promise in a big way when WRX STi, Forester Turbo and Baja Turbo all charged onto the scene this year,” said Robert LaBossiere, Vice President of Parts, Subaru of America, Inc. “Demand for such performance products also led to a demand for performance parts. To support this demand, Subaru nearly tripled the number of performance parts we offer and added a heavy mix of the very popular STI brand products.”
Among the best selling Subaru Performance Parts are:
• SPT Cat-Back Performance Exhaust System that provides a throaty exhaust note plus a sporty aggressive look.
• STI Short Throw Shifter that significantly reduces shift throw lengths for crisp shifts and sporty driving.
• STI Performance Spring Set that lowers vehicle stance resulting in a lower center of gravity, which enhances handling performance and responsiveness.
• STI Turbo Boost Gauge that mounts conveniently to the side of the steering column.
• SPT Performance Suspension Kit that provides optimal suspension performance by enhancing the cornering, straight-line stability and overall handling for high performance driving.
-- more --
Several initiatives are now in place to support the increased customer demand for performance parts. While Subaru parts and accessories are available from all Subaru dealers, Subaru made a commitment to grow the number of authorized SPT Dealers that specialize in selling performance parts. By the end of this year, more than 50 authorized SPT Dealers will be in place across the country. Subaru also created a Web site (www.spt.subaru.com) to serve as an online storefront as well as a resource for customers looking for information on or to purchase performance parts for their Subaru.
CHERRY HILL, N.J., Nov. 4, 2003 -- Subaru of America, Inc., the only car company that offers symmetrical all-wheel drive as standard equipment on every vehicle in its product line today announced it has broadened its performance parts business as the Subaru Technica International (STI) and Subaru Performance Tuning (SPT) brand parts gain popularity among customers in the US market. The total sales year-to-date of Subaru Genuine Parts has increased by more than 12 percent, while the performance parts product line offering has tripled in size.
“Subaru delivered on its driving performance promise in a big way when WRX STi, Forester Turbo and Baja Turbo all charged onto the scene this year,” said Robert LaBossiere, Vice President of Parts, Subaru of America, Inc. “Demand for such performance products also led to a demand for performance parts. To support this demand, Subaru nearly tripled the number of performance parts we offer and added a heavy mix of the very popular STI brand products.”
Among the best selling Subaru Performance Parts are:
• SPT Cat-Back Performance Exhaust System that provides a throaty exhaust note plus a sporty aggressive look.
• STI Short Throw Shifter that significantly reduces shift throw lengths for crisp shifts and sporty driving.
• STI Performance Spring Set that lowers vehicle stance resulting in a lower center of gravity, which enhances handling performance and responsiveness.
• STI Turbo Boost Gauge that mounts conveniently to the side of the steering column.
• SPT Performance Suspension Kit that provides optimal suspension performance by enhancing the cornering, straight-line stability and overall handling for high performance driving.
-- more --
Several initiatives are now in place to support the increased customer demand for performance parts. While Subaru parts and accessories are available from all Subaru dealers, Subaru made a commitment to grow the number of authorized SPT Dealers that specialize in selling performance parts. By the end of this year, more than 50 authorized SPT Dealers will be in place across the country. Subaru also created a Web site (www.spt.subaru.com) to serve as an online storefront as well as a resource for customers looking for information on or to purchase performance parts for their Subaru.
danse
Joined: Jun 2003
Posts: 6,278
Likes: 0
Originally posted by Zate
the big question is will having those parts void your warranty like Ford Racing parts do on a Ford warranty?
the big question is will having those parts void your warranty like Ford Racing parts do on a Ford warranty?
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“You will never do anything in this world without courage. It is the greatest quality of the mind next to honor.” - Aristotle (384 BC-322 BC)
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Sucks to be You!
Joined: Sep 2002
Posts: 100
Likes: 0
The biggest downside to the SOA perforance goodies it the price, You can get mediocre set of coilovers for the price of the Subaru suspension kit, the spring set competes with both Prodrive & Eibach kits and for the money the Prodrive kit is one of the best spring kits available (eventhough both kits are made by eibach).
Again the Muffler is 400 bucks so that competes with the Prodrive muffler as well (no real difference SOA is made by Bosal and has a slash tip, Prodrive has an 4"x2.5"oval tip).
Again the Muffler is 400 bucks so that competes with the Prodrive muffler as well (no real difference SOA is made by Bosal and has a slash tip, Prodrive has an 4"x2.5"oval tip).
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Firemedic / Local 4420
Joined: Jun 2002
Posts: 1,347
Likes: 0
Originally posted by Dirt Man
Again the Muffler is 400 bucks so that competes with the Prodrive muffler as well (no real difference SOA is made by Bosal and has a slash tip, Prodrive has an 4"x2.5"oval tip).
Again the Muffler is 400 bucks so that competes with the Prodrive muffler as well (no real difference SOA is made by Bosal and has a slash tip, Prodrive has an 4"x2.5"oval tip).
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