Here's a link showing dealer cost, MSRP, & holdback for the 2018 model year.
https://www.car-buying-strategies.co...ce-prices.html

I'm not sure how accurate the holdback figure is, but here's a copy of an actual invoice for a 2017 SP that I almost bought. At that time Leather was $1595, Driver Conv Grp was $895, & the wheels were $995. The invoice amount for the options is about 11% less than the retail list price. And there's less than $1500 markup for the basic car. I'm not sure what all those figures are below the description, but to my knowledge the "PP 42366" is the factory employee invoice amount.

Some dealers advertise incredible rebates such as 9K, but they usually (or hopefully) state that amount includes all rebates. Problem is no one seems able to quality for all of them.

Add up the MSRP of all the options & subtract 11%. Then add $38501 +$20 gas +current destination charge. That should give you the invoice or real close to it.

Deduct all incentives & rebates that apply. That should give you a price that most dealers would be willing to sell you a car at because they still have the $1200 Holdback for their profit. If the dealer is generous they will give up part of the Holdback. Obviously they can't give it all up - unless the manufacturer is giving the dealer some secret end of year or whatever perk to sell the car.Attached Thumbnails