You also have to remember, for the people who have to travel several hours with truck and trailer (the kind of people who you would want to do a demo) would also be eating the cost of a hotel, since you want them there Friday and Saturday.

Damn, when I first organized Desoto demo's, SOME people asked me if the track would pay for their tires. lol

Drifters is something that he can advertise that will bring more spectators to his circle track event.

Waive'ing the entry fee is the least he can do.