I'm not saying it translates to increased money... right then. It makes it a place where people feel comfortable going to hang out and purchase on a regular basis, as opposed to a one time customer. I can tell you for a fact that if I felt any of my shops didn't want me hanging around that I would not be spending thousands of dollars with them. Shit, sometimes I used to pop into S&R in the mornings and bring them a few dozen donuts just because that is the kind of place I felt I could do that. If they weren't then they would not have gotten any business from me. Sorry, maybe I am old fashioned but I think that is how a shop should operate.