800+ dollars for a W7 12 is fuggin crazy!!!!! If im not mistaken that is msrp. You cant tell me that sub is worth that kind of money . It is not. Now dont get wrong JL makes QUALITY equipment, In my personal it is waaaay too exspensive. We can argue all day about lesser expensive equip not doing what it really says and I hear ya bu take 2 400 dollar subs vs 1 12w7 and i bet youll get more bass if done properly.And for the same price the Crossfire XS 12 will handle 4000 rms, hmm i think that would be louder also. But let me guess that wont take that kind of power either.