It looks to me like most of it is used stuff. I didn't see any new items, but i also didn't look for long.

I'm not a JL dealer, but i certainly don't agree it's overpriced. I don't feel every product they sell is a good value, but the majority of it is. It's certainly not the made-in-china rebadged crap that is all over place at flea markets and such, it's got actual engineering behind it.