Where my good ole boys at?

The winch (Warn 2500) on one of my 4-wheelers is giving me grief.
If will feed the line out just fine.
However, when I attempt to have it pull the line it, all I get is the "clicking" sound coming from the relay / solenoid.

The winch is relatively new, only been used a few times.
It's last use was two weeks ago.
It was a little touchie then, but I was able to get it to work.

I have checked the electrical connections and grounds.
They have been cleaned and reassembled.

The sound is very distinct, but no effort is visible by the winch to retract the line.

Ideas?

Thanks in advance.