where in there is a direct quote from a CEO, and from which one? Most seems hearsay. My suggestion with the presentation is do a bunch of research before hand and maybe pick up the phone and act like a prospective customer or tell them straight up what you're looking for. Chances are you'll have to do the first to get information from the sales person but guage why consumers are going to the dealership and not based on what you personally feel the market doing.