Agreed. I sell low voltage products for a living. Cable is cable. RCA's are RCA's.. When you buy Monster cable, you buy the name, and that's it. I can show you 10 equivalents that actually outperform (on paper) the Monster cable product's electrical characteristics. Are there shitty products out there? Yes.. but there is good marketing out there and those that buy into the expensive shit are just buying into the marketing game.