Define competent? 98% of the people with it are happy with it?
Hmmmmmmm.
The absolute largest reason people have opted out of using only EcuTek reflashing for their EM is because it requires visiting an EcuTek-licensed shop for any alteration. This pushes almost everyone away except the guy who wants a simple, safe, conservative flash-and-forget map.
This is the person we cater the most to. We never tried to be a "race shop" or "super tuner" we were simply giving people a reliable, safe way to make thier car better with an OEM like option.
Ive said it before, if you think you can tune your own car, then Ecutek is not for you. If you know you cant and dont want to destroy your motor trying then Ecutek is a good option.
Is it the best, no. But it isnt Motec or TEC-II its not meant to run an anti-lag device or launch control. It for making your WRX run smoother and squeeze a little more HP out of your supporting bolt ons.
Not everyone needs/wants a super ECU, nor would most of the people who have one sqeeze every little feature out of it.
My .02