Can't wait to see this ad..




New Ford ad uses digital wizardry, hands keys to Steve McQueen


If you build it, they will come.

But will they buy?

Ford Motor Co. expects to get the answer next month when a new Mustang television commercial begins airing. The ad is an homage to the tear-jerking 1989 movie "Field of Dreams," in which Kevin Costner portrays a dreamer who conjures the spirits of Shoeless Joe Jackson and other baseball players when he builds a playing field on his farm.

In Ford's commercial, a farmer builds a winding racetrack, which he circles in the 2005 Mustang, due in showrooms next month. And out of the cornfield comes Steve McQueen, the late screen star famous for driving a Mustang in the 1968 action flick "Bullitt."

The farmer then tosses his keys to McQueen, whose likeness is created by a body double and some digital editing wizardry. The spot ends with McQueen driving off in the new Mustang.

Mustang enthusiasts have been buzzing for days on Internet chat rooms about the high-concept commercial. Ford confirmed the accuracy of the storyline described on the Internet.