Scion goes hippity hoppity
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! Ne shab'rud'ni !
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Scion goes hippity hoppity
**Funny picture for the mind**
Leader: Yea dawg let's go bust a cap in their azz.
[a few minutes later] pop pop pop (screaming from background) Gunman 1: Hit it man! Hit it!
Gunman 2: Faster dawg! Floor it!
Driver: I am! What was it about 80 horses to the wheels that I didn't get?!
okay stupid sorry
(May. 20, 2004) An event that takes place upstairs in a high tech club called Powder/Deep Studio in New York City with walls lined by flat screen monitors, colorful lighting throughout the club, hip-hop music playing and waiters serving appetizers as they direct you to the open bar, may seem like a music, film or fashion affair but it is, instead, a Scion presentation.
This is just one aspect of Scion's marketing strategy developed to target a very specific audience of young urban (male in particular) consumers with a focus on the music, film, art and fashion industries.
During the presentation, Scion unveiled the third and newest member to their car family - the 2005 TC. The TC is a sexy sleek sports coupe - seemingly modeled after an expensive sports car - that has a unique panoramic moon roof (covers the front and back) as a standard feature. The list price is only $16,465. The first two models from Scion are the XA, sporty and compact with a list price of $12,995 and the XB that looks like a small SUV with a distinctive European design and a list price of $14,195. Downstairs at Powder, Scion hosted a session where you could see, touch and feel the energy of all three models as well as take a test drive if you wanted to.
Scion has not missed a beat with marketing and design ideas to maximize the allure. They created a buzz by Scion's slow introduction into the car market and tapped into the computer generation by offering online services where you can order and customize your vehicle before it even hits the dealership. By partnering with Pioneer, Scion insures that all their cars are equipped with a dynamic Pioneer Sound System that has six speakers and a CD player that reads MP3 files as a standard feature. Not only does this brand have amazing standard packages but they also offer 40 accessories to customize the cars including the Toyota Racing Development (TRD) accessories that make your ride look as if it came straight from a custom body shop.
Like the Hip-Hop community, Scion has created a culture. One of the cornerstones of this culture is the name itself, which means descendant or heir, ideal for the connection to the quality of the Toyota/Lexus brands and also a name that has a futuristic sound. This is brilliant marketing steeped in a philosophy that emphasizes free thought and expression with the concept of having lots of standard equipment, being compact but roomy, affordable with stylish euro design and versatile with opportunity to personalize.
Scion also has a magazine that gives details and the latest developments on their car series with an added appeal found in sections like Traffic that rolls through "bumper to bumper" stories on music, art, film, fashion, technology and events and Test Drive that cruises by album, magazine, video game and film reviews. In addition, the magazine has various articles on luminaries such as producer Kanye West, the legendary graffiti artist Eric Haze and Montreal's urban artist trio Heavyweight. Fueling their engine even further, they have produced a music CD sampler as well as a 20 minute movie that was shown at the Tribeca Film Festival and features international DJ King Britt and musician ?Quest Love from the Roots. With cutting edge design and creative marketing, Scion is staying on the pulse of what's new and hip and challenging a young urban generation to move to the next level of automotive innovation.
Leader: Yea dawg let's go bust a cap in their azz.
[a few minutes later] pop pop pop (screaming from background) Gunman 1: Hit it man! Hit it!
Gunman 2: Faster dawg! Floor it!
Driver: I am! What was it about 80 horses to the wheels that I didn't get?!
okay stupid sorry (May. 20, 2004) An event that takes place upstairs in a high tech club called Powder/Deep Studio in New York City with walls lined by flat screen monitors, colorful lighting throughout the club, hip-hop music playing and waiters serving appetizers as they direct you to the open bar, may seem like a music, film or fashion affair but it is, instead, a Scion presentation.
This is just one aspect of Scion's marketing strategy developed to target a very specific audience of young urban (male in particular) consumers with a focus on the music, film, art and fashion industries.
During the presentation, Scion unveiled the third and newest member to their car family - the 2005 TC. The TC is a sexy sleek sports coupe - seemingly modeled after an expensive sports car - that has a unique panoramic moon roof (covers the front and back) as a standard feature. The list price is only $16,465. The first two models from Scion are the XA, sporty and compact with a list price of $12,995 and the XB that looks like a small SUV with a distinctive European design and a list price of $14,195. Downstairs at Powder, Scion hosted a session where you could see, touch and feel the energy of all three models as well as take a test drive if you wanted to.
Scion has not missed a beat with marketing and design ideas to maximize the allure. They created a buzz by Scion's slow introduction into the car market and tapped into the computer generation by offering online services where you can order and customize your vehicle before it even hits the dealership. By partnering with Pioneer, Scion insures that all their cars are equipped with a dynamic Pioneer Sound System that has six speakers and a CD player that reads MP3 files as a standard feature. Not only does this brand have amazing standard packages but they also offer 40 accessories to customize the cars including the Toyota Racing Development (TRD) accessories that make your ride look as if it came straight from a custom body shop.
Like the Hip-Hop community, Scion has created a culture. One of the cornerstones of this culture is the name itself, which means descendant or heir, ideal for the connection to the quality of the Toyota/Lexus brands and also a name that has a futuristic sound. This is brilliant marketing steeped in a philosophy that emphasizes free thought and expression with the concept of having lots of standard equipment, being compact but roomy, affordable with stylish euro design and versatile with opportunity to personalize.
Scion also has a magazine that gives details and the latest developments on their car series with an added appeal found in sections like Traffic that rolls through "bumper to bumper" stories on music, art, film, fashion, technology and events and Test Drive that cruises by album, magazine, video game and film reviews. In addition, the magazine has various articles on luminaries such as producer Kanye West, the legendary graffiti artist Eric Haze and Montreal's urban artist trio Heavyweight. Fueling their engine even further, they have produced a music CD sampler as well as a 20 minute movie that was shown at the Tribeca Film Festival and features international DJ King Britt and musician ?Quest Love from the Roots. With cutting edge design and creative marketing, Scion is staying on the pulse of what's new and hip and challenging a young urban generation to move to the next level of automotive innovation.
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if you can only race me in a straight line then whats the point 
...91 SMF SCCA
...91 SMF SCCAhttp://www.flickr.com/photos/8341770@N07/5601083432/http://www.flickr.com/photos/8341770@N07/5601083432/ by http://www.flickr.com/people/8341770@N07/, on Flickr
I see people out there spending money on the car to improve it … If you spend half that effort just working on your driving skills, making you and the car work together as a team, then you’ll go faster – period. To make the car go a second faster on the track takes a lot more energy and money than making yourself drive it one second faster.
– the late Tom Thrash SCCA Solo E Production
Thread Starter
! Ne shab'rud'ni !
Joined: Jun 2002
Posts: 11,030
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Not only does this brand have amazing standard packages but they also offer 40 accessories to customize the cars including the Toyota Racing Development (TRD) accessories that make your ride look as if it came straight from a custom body shop.
The new form of rice
The new form of rice
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if you can only race me in a straight line then whats the point ...91 SMF SCCA
...91 SMF SCCAhttp://www.flickr.com/photos/8341770@N07/5601083432/http://www.flickr.com/photos/8341770@N07/5601083432/ by http://www.flickr.com/people/8341770@N07/, on Flickr
I see people out there spending money on the car to improve it … If you spend half that effort just working on your driving skills, making you and the car work together as a team, then you’ll go faster – period. To make the car go a second faster on the track takes a lot more energy and money than making yourself drive it one second faster.
– the late Tom Thrash SCCA Solo E Production
Grift Consultant
Joined: Jul 2003
Posts: 5,785
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Re: Scion goes hippity hoppity
Originally posted by chi town brat
During the presentation, Scion unveiled the third and newest member to their car family - the 2005 TC. The TC is a sexy sleek sports coupe - seemingly modeled after an expensive sports car - that has a unique panoramic moon roof (covers the front and back) as a standard feature.
During the presentation, Scion unveiled the third and newest member to their car family - the 2005 TC. The TC is a sexy sleek sports coupe - seemingly modeled after an expensive sports car - that has a unique panoramic moon roof (covers the front and back) as a standard feature.
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"The genius of any slave system is found in the dynamics which isolate slaves from each other, obscure the reality of a common condition, and make united rebellion against the oppressor inconceivable." ~Andrea Dworkin
"If... the machine of government... is of such a nature that it requires you to be the agent of injustice to another, then, I say, break the law." ~Henry David Thoreau, 1849
That's right, bitches, TWO quotes!
"The genius of any slave system is found in the dynamics which isolate slaves from each other, obscure the reality of a common condition, and make united rebellion against the oppressor inconceivable." ~Andrea Dworkin
"If... the machine of government... is of such a nature that it requires you to be the agent of injustice to another, then, I say, break the law." ~Henry David Thoreau, 1849
That's right, bitches, TWO quotes!
Thread Starter
! Ne shab'rud'ni !
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Originally posted by 90240sx
stfu no1 cares u dickwad
stfu no1 cares u dickwad
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if you can only race me in a straight line then whats the point ...91 SMF SCCA
...91 SMF SCCAhttp://www.flickr.com/photos/8341770@N07/5601083432/http://www.flickr.com/photos/8341770@N07/5601083432/ by http://www.flickr.com/people/8341770@N07/, on Flickr
I see people out there spending money on the car to improve it … If you spend half that effort just working on your driving skills, making you and the car work together as a team, then you’ll go faster – period. To make the car go a second faster on the track takes a lot more energy and money than making yourself drive it one second faster.
– the late Tom Thrash SCCA Solo E Production
huevo splash!
Joined: Jul 2003
Posts: 377
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Originally posted by TBSpyder
Pics of the TC?
Pics of the TC?
Thats with the optional sc. Starts at $15,465 (NA) with their "no haggle" policy...
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-Eric
What Would Lao Tzu Do?
-Eric
What Would Lao Tzu Do?
Last edited by AmemiyaRX-7; May 21, 2004 at 06:43 PM.
drives euro trash
Joined: Jun 2000
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Originally posted by chi town brat
Not only does this brand have amazing standard packages but they also offer 40 accessories to customize the cars including the Toyota Racing Development (TRD) accessories that make your ride look as if it came straight from a custom body shop.
The new form of rice
Not only does this brand have amazing standard packages but they also offer 40 accessories to customize the cars including the Toyota Racing Development (TRD) accessories that make your ride look as if it came straight from a custom body shop.
The new form of rice
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I'm just not seeing the "sexy sleek sports coupe - seemingly modeled after an expensive sports car." That thing looks about as exotic as an RSX.
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I got a dig bick. You this read wrong. You read that wrong too.
I got a dig bick. You this read wrong. You read that wrong too.
