I was able to sneak some pics when he wasn't looking. I found out why he keeps bragging about "pushrods are better", its not hard to be better when you've got this on your side

 

You like those ARP head studs don't you ?

 

Not a description on the site that I found, but I saw a documentary on the guy that started Hyundai in Korea. Appearantly this guy builds huge ships (among many other things) and these things have engines so big, they lay the bottom of the block in the ship, then the crank, then the top of the block, etc, so basically they build the motor inside the hull. Since this looks to be whats going on, coupled with the asian writing, I'm guessing its them.