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Has anyone actually ever bought a vehicle for the advertised price at Brandon Ford?

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Old Sep 4, 2003 | 12:46 PM
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Default Has anyone actually ever bought a vehicle for the advertised price at Brandon Ford?

I keep seeing all the ads on the back of the sports page for Brandon Ford. 03 Cobras for $29550 and Crew Cab Lariats for $24900.

So anyway, a buddy at work pulls up in an 03 Crew Cab F150 XLT he bought at Brandon Ford. I ask him what he gave for it, and he says $25500. When I told him that they advertise the same truck one level nicer (the Lariat) for less than that. He laughs and says they told him that truck was sold.

Did he get screwed?
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Old Sep 4, 2003 | 12:51 PM
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If the ads talk about a specific vehicle then those are called "Loss Leaders".... most retailers (cars or otherwise) use them. They're used to get the customers in the door.. sure they might lose money on that ONE sale.. but they'll more than likely make up for it on the sale of vehicles to people that came in to buy that ONE vehicle.
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Old Sep 4, 2003 | 12:52 PM
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My buddy just picked up a new mach1 for $22,000. I heard they have a bunch of cobras all for $28000
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Old Sep 4, 2003 | 05:24 PM
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I always get good prices on cars from there!
They always try to give you higher interest rates to make up for it,just something to keep in mind!!!
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Old Sep 4, 2003 | 06:25 PM
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Ya, I almost got a mach there. They were 22,995. They had 50 of them in stock for that price, but i believe that deal is over with.
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Old Sep 5, 2003 | 05:19 PM
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mow the 2500 rebate on the machs are still good till sep 30th on them i just got my cobra from them
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Old Sep 5, 2003 | 05:45 PM
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I was just there the other day, I have never seen so many 03/04 cobras on one lot. But beware, next time you are there. Walk behind all the vert cobras and check out that craftsmanship on the rear seats. Everyone of them has insulation showing and I am not just talking about a little bit. They solidly overlooked something at Q&A.
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Old Sep 6, 2003 | 03:56 PM
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Originally posted by Zate
$22K

that just makes me really pissed off...
I know.
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