Muscle Car Advertisements
I've always liked seeing how it was done back then. How they market a car etc. Here are a couple interesting ones I found. For the first one imagine the pages side by side, I couldn't get it to do that. The first page says "The great one by Pontiac", the other says "You know the rest of the story".
1968 Pontiac GTO "Woodward Ad"


This is probably the most famous advertisement that few people actually saw. The year was 1968. Pontiac was on a roll with its Pontiac GTO advertising with its blend of performance imagery and tiger theme. However, GM management decreed that no division could produce ads that encouraged reckless driving. So how could Pontiac show off the performance of its GTO? They did it by creating the perfect implied ad. The ad looks harmless enough: two men sitting in a Verdoro Green 1968 Pontiac GTO in the crossover median of a road by some trees. The ad copy reads "The Great One by Pontiac. You know the rest of the story." "The Great One" referred to the GTO but what was the "rest of the story?" The sign behind the car gave the answer. Woodward Avenue in Detroit was the place for street drag racing and was famous nationwide. Therefore, the knowledgeable reader realized that the two men were waiting for someone to race. Unfortunately, GM management saw the hidden meaning too. The ad ran just once, in the March 1967 (?) issue of Motor Trend, before GM Management ordered it pulled.
1965 Pontiac GTO

Pontiac had a hit on its hands with its GTO. To really advertise it, they choose a tiger theme. Ads such as this one played with that theme as tigers (real and fake) were shown sitting in, jumping out of, and waiting in the engine bay of GTOs. And it didn't stop there. Pontiac put out a song, had Uniroyal Tiger Paws tires, and numerous tiger themed toys for kids. Despite all this, the GTO became known by its fans as the "Goat" and the name has stuck with it ever since.
1968 Pontiac GTO "Woodward Ad"


This is probably the most famous advertisement that few people actually saw. The year was 1968. Pontiac was on a roll with its Pontiac GTO advertising with its blend of performance imagery and tiger theme. However, GM management decreed that no division could produce ads that encouraged reckless driving. So how could Pontiac show off the performance of its GTO? They did it by creating the perfect implied ad. The ad looks harmless enough: two men sitting in a Verdoro Green 1968 Pontiac GTO in the crossover median of a road by some trees. The ad copy reads "The Great One by Pontiac. You know the rest of the story." "The Great One" referred to the GTO but what was the "rest of the story?" The sign behind the car gave the answer. Woodward Avenue in Detroit was the place for street drag racing and was famous nationwide. Therefore, the knowledgeable reader realized that the two men were waiting for someone to race. Unfortunately, GM management saw the hidden meaning too. The ad ran just once, in the March 1967 (?) issue of Motor Trend, before GM Management ordered it pulled.
1965 Pontiac GTO

Pontiac had a hit on its hands with its GTO. To really advertise it, they choose a tiger theme. Ads such as this one played with that theme as tigers (real and fake) were shown sitting in, jumping out of, and waiting in the engine bay of GTOs. And it didn't stop there. Pontiac put out a song, had Uniroyal Tiger Paws tires, and numerous tiger themed toys for kids. Despite all this, the GTO became known by its fans as the "Goat" and the name has stuck with it ever since.
Those are cool pieces of history.
I wish I had a scanner, because I have an ad from a 1970 magazine featuring a citrus green 70 Z/28 identical to mine that shows an 18-24 year old guy admiring the car while his blonde girl in a plaid mini dress stands there patiently waiting for him.
The headline reads "Seperates the men from the toys". LOL, you'd be hard pressed to get away with that ad today.
I wish I had a scanner, because I have an ad from a 1970 magazine featuring a citrus green 70 Z/28 identical to mine that shows an 18-24 year old guy admiring the car while his blonde girl in a plaid mini dress stands there patiently waiting for him.
The headline reads "Seperates the men from the toys". LOL, you'd be hard pressed to get away with that ad today.
Last edited by 70Z; Aug 19, 2005 at 07:25 PM.
Originally Posted by 70Z
Those are cool pieces of history.
I wish I had a scanner, because I have an ad from a 1970 magazine featuring a citrus green 70 Z/28 identical to mine that shows an 18-24 year old guy admiring the car while his blonde girl in a plaid mini dress stands there patiently waiting for him.
The headline reads "Seperates the men from the toys". LOL, you'd be hard pressed to get away with that ad today.
I wish I had a scanner, because I have an ad from a 1970 magazine featuring a citrus green 70 Z/28 identical to mine that shows an 18-24 year old guy admiring the car while his blonde girl in a plaid mini dress stands there patiently waiting for him.
The headline reads "Seperates the men from the toys". LOL, you'd be hard pressed to get away with that ad today.
for I think Dodge. I've seen everything now.
I love 50's and 60's marketing. Shit was so much more relaxed and to the point back then. Now, advertisements have to say shit using very carefully selected words, otherwise they get sued for some reason or another. I really wish I had a time machine
Check out this site I found w/ a good collection.
http://www.musclecarrevisited.com/
Here is one I took off of it.
http://www.musclecarrevisited.com/
Here is one I took off of it.
Thats a neat website you found.
Not to change the subject, it's sort of related
How cool would it be to own this car in #1 condition today?

Ask this guy...He could tell you.
http://corvettes-musclecars.com/cgi-...%20Super%20Cat
Not to change the subject, it's sort of related

How cool would it be to own this car in #1 condition today?

Ask this guy...He could tell you.
http://corvettes-musclecars.com/cgi-...%20Super%20Cat



