People are finally getting wise to the fact that Hondas, while nice, are overpriced. There are other cars that are just as good and are at a better value out there. Consumers, collectively are not that dumb.

Additionally. Honda needs to step up to the plate again. They are resting on their past success and are now cruising in the right hand lane while everyone else is passing them by. Go back in time to the early 80's and you'll find that the big three did the same thing then. What goes around comes around.