GRIDLIFE expands to nine national events for 2025

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emailBy RACER Staff | December 13, 2024 11:30 AM ET

GRIDLIFE, the motorsports and automotive lifestyle brand that has created a community of enthusiasts and participants across the U.S., is set to amplify its coast-to-coast motorsport and music festival experience next year, with its National Festival Tour growing from five to nine events. The series will also expand to a three-day weekend format next season.

The announcement, made on Friday from the Performance Racing Industry (PRI) Show, revealed a diverse line-up of events running from April to October, featuring returning fan-favorite venues, two brand-new festival event venues as well as enhanced racing and entertainment offerings.

The 2025 GRIDLIFE Festival Tour kicks off with GRIDLIFE South Carolina at Carolina Motorsports Park (April 11-13), followed by a return to Michelin Raceway at Road Atlanta in partnership with Formula Drift (May 9-11).

GRIDLIFE returns to where everything first started at Gingerman Raceway (June 6- ahead of a return to Mid-Ohio Sports Car Course (June 27-29). After a successful inaugural year in 2024, the GRIDLIFE Summer APEX continues at Road America (July 25-27).

A fourth visit to Lime Rock Park (August 15-17) is followed by a new festival at Autobahn Country Club (September 12-14) ahead of a West Coast trip with the return to WeatherTech Raceway Laguna Seca (September 26-2, with Pittsburgh International Raceway (October 17-19) set for the 2025 season finale event.

“Expanding the festival line-up and moving to a three-day format allows us to deliver an even more immersive experience, combining car culture, racing and live music for enthusiasts nationwide,” said GRIDLIFE co-founder Chris Stewart. “And now we have a fantastic schedule that’s well positioned from a date perspective. It’s really exciting to be able to add gravity to all aspects of the weekend, and make each one feel like a proper GRIDLIFE experience.

“We’ve spent a lot of time working to pinpoint and hone in on what our weekends should be like,” said Stewart. “There has been a three- or four-year evolution of continually trying to figure out how we service the growth of the community, while also building in some professional presentation and best-in-class club racing experience overall.

The expanded weekend format introduces GRIDLIFE’s newest racing class, GRIDLIFE Grand Touring (GLGT) featuring a 9:1 power to weight ratio, to give a place for retired professional race cars with performance to go up against the many V8 swapped garage builds. The series will run alongside established fan favorites GRIDLIFE Touring Cup (GLTC), GRIDLIFE RushSR Series, Track Battle Time Attack, and GRIDLIFE Drift.

High-Performance Driving Education (HPDE) will continue as part of GRIDLIFE’s core offerings but will now take place during standalone events, with its schedule set to be announced later.

“I think, with the previous years, where we had, big events and small events, and now we’re able to dial in on a national nine-event series, a proper championship, and really bring those pro ideals forward, but still have that grassroots accessibility and that community,” said Stewart. “Separating out HPDE to its own day outside of these festival weekends will create a more compelling product for fans to watch and allows the drivers just cutting their teeth on the race track more track time and overall a better experience.”

Beyond the track, GRIDLIFE remains dedicated to blending car culture with live entertainment, showcasing vehicles from the ’80s, ’90s and 2000s in its Concours, hosting the GRIDLIFE Arcade and delivering show-stopping performances on its music stages.

After featuring artists like TPain, Deadmau5, Big Boi, Lupe Fiasco, and Subtronics, GRIDLIFE will continue to bring high energy line ups to the event in 2025, with the performers set to be announced in the coming months.

Each event will also be livestreamed on GRIDLIFE’s YouTube channel, with ticket sales — including single-day, weekend, and camping passes — opening soon at http://www.grid.life.

The 2025 season holds considerable promise, as GRIDLIFE builds on a record-setting 2024 that drew more than 76,000 spectators to witness nearly 2,000 different drivers. The event livestreams generated over 65 million impressions.

With its expanded line-up for 2025, GRIDLIFE aims to engage a projected 125,000 attendees, 2,500 drivers, and deliver over 80 million impressions, solidifying its place as a leader in music and motorsport festivals

2025 GRIDLIFE Festival Tour schedule:

GRIDLIFE South Carolina – Carolina Motorsports Park, SC – April 11-13

GRIDLIFE Special Stage – Michelin Raceway Road Atlanta – May 9-10

GRIDLIFE Midwest Festival – Gingerman Raceway, MI – June 6-8

GRIDLIFE Mid-Ohio – Mid-Ohio Sports Car Course, OH – June 27-29

GRIDLIFE Summer Apex – Road America, WI – July 25-27

GRIDLIFE Circuit Legends – Lime Rock Park, CT – August 15-17

GRIDLIFE Chicagoland – Autobahn Country Club, IL – September 12-14

GRIDLIFE Laguna Festival – WeatherTech Raceway Laguna Seca, CA – September 26-28

GRIDLIFE Pitt Race – Pittsburgh International Raceway – October 17-19