The expense is a huge problem. I used to save up for tickets, now I have to save up just to buy a hat. And its not just tickets and such, things like tools are harder to purchase than they used to be. Everyone has to watch their money a little more these days, and that means very few of these kids grew up with a beater they tried to hot rod, a dad or uncle with a dirt-track car, or really any of the things that originally got us older folks into racing. Combine that with the rule changes and the wokeness and it's no suprise they are losing so many fans.