For me, it is a “restart” time and an opportunity to make changes that will last and help grow and expand the sport in a meaningful way. Leaders know this is the right thing to do. They need to understand that NOW is the time! Women represent over 52% of the population and influence over 80% of household purchasing decisions. Women represent +- 40% of existing race fans, so we’re not trying to build something from the ground up. RACER.com has shared that it’s seen an over 150% increase in their female users between January-September 2020 vs. 2019. And yes, many women are already successful in racing and motorsports in all categories but are still very much in minority numbers.

We have a strong base and message to build from, and NOW is the time to do just that!