The Ford Bronco has had one wild ride. It was born in the tie-dyed 1960s, came of age in the ’70s, survived a horrific midlife crisis in the ’90s and then, suddenly, disappeared. But the Bronco didn’t die — it just went ‘underground.’ That’s when a secretive team of dedicated

Ford engineers, designers and product development managers did everything imaginable to Bring Back Bronco. Ford presents Bring Back Bronco, an eight-part serial podcast that tracks the iconic rise, untimely fall and unprecedented rebirth of the iconic SUV. Hosted

by veteran NPR auto reporter Sonari Glinton, the podcast explores the truck’s trajectory through the lens of American history, pop culture and automotive innovation — including the secretive “Bronco Underground” team who kept the dream alive for the last quarter century.