"A" and "B" kits fit '67-68 and '64-66 hardtops, respectively. But how to fiddle the stripes through, past, or around the faux rear-quarter scoops that varied from '65 to '66, and again from '67 to '68; or how to deal with a '68 model's side marker lights was left up to the installer.

"The instructions would give you a general idea of where to put them," Cosentino commented, "but I don't think a whole lot of thought went into it. They would just figure it out, and I'm guessing no two were exactly alike."



A seven-page brochure distributed to Ford dealers sometime after April 1968 suggested displaying a few pre-Branded ponies as traffic builders, while encouraging buyers to create their own combinations. It also hawked promotional kits (at $11.95 each) consisting of two showroom posters, two "windshield girdles" (cardboard advertisements that unfolded inside a windshield, like a sun shade), 300 direct-mail flyers, and a camera-ready newspaper ad. Brochure text went on to note that Branded Mustangs had been successfully displayed at the "Winter Nationals" in February, and at the "National Mustang Round-Up" in April, where potential buyers told inquiring pollsters that they'd drop an additional $157 for a Mustang that was brandishing a Branded kit. In short, Branded Mustangs promised more sales, at higher margins.



With kits available through parts departments, some enterprising agencies even applied the Branded treatment to brand-new Mustangs. In the D.C. area, Shelton Ford promoted their "exclusive California Mod Mustang," sporting a Branded kit without the roof emblems. Weigand Ford-Mercury of Chippewa Falls, Wisconsin, advertised well-optioned "Weigand Specials," and urged potential buyers to "Hurry -- only 2 left in the corral." Cosentino recalled speaking to a man who had worked for a Ford agency near Baltimore.