Part 2Throughout this season, at select IMSA events, I was part of the Hot Lap Experience, which provided VIP guests with a unique behind-the-scenes perspective of not just the race track, but with the high speeds of a turbo-charged Mazda6. This opportunity to give both VIP guests and Mazda executives a thrilling experience is a key way that I can increase my value as a driver.

Whether you’re racing for a win or promoting a sponsor outside of the car, all of the little things add up: mentioning your sponsor in interviews, representing them in a positive light with fans (both in person and online!), and always acting in a professional manner are just some of the things that make a big difference. Ultimately, your value as a driver has many facets that can be equally important to a company.

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