In 1987, there would be no Canadian Grand Prix for many reasons. Allen was a casualty of this unfortunate turn of events as it drastically reduced the value that Labatt Breweries was seeking to gain from alignment with Allen, and this potential partnership came to an end. In an effort to continue, Allen travelled to the UK to meet with Bernie Ecclestone to introduce a potential new partnership that had a compelling win-win, B2B element for Bernie to consider. Ecclestone had his own challenges to overcome and the deal did not materialize so Allen’s F1 adventure was over.
“In hindsight, it was very clear to me that I had set my goals way too low, and that they were not as clearly defined as they needed to be. This is a lesson I now pass on to all of my students who wish to become professional racers,” explains Berg. “You see, my goal was to make it to Formula 1, and I did that. My goals should have been to make it to Formula 1, then to podium, then poles and race wins, and then world championships – plural. That is the mindset I should have had.”
Turning to sports cars in 1987, Allen got his first taste of the mighty Porsche 962, racing with Kremer. Historic races at the Daytona 24 Hour (1989) and Le Mans 24 Hours (1990) followed.
