He was a walking advertisement for motorcycle helmets (literally)
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At the apex of his career, Evel Knievel was known just as much for his spectacular crashes as he was for his successful jumps. Ever aware that his actions would no doubt inspire copycats, Knievel made a promise to himself to never be seen riding his motorcycle without a helmet. Knievel was a staunch proponent of mandatory helmet laws, and would preface most interviews by explaining that anyone who rode a motorcycle without a helmet was, in his eyes, "a go*****ed fool." Knievel went as far as insisting that any promotional stills of him on his bike, where the bike was implied to be in motion, should show him wearing a helmet.
He also spoke at a 1987 hearing about a mandatory helmet bill, imploring the crowd of gathered legislators to not underestimate the value of a helmet, offering himself as an example. As he took the podium, Knievel was fittingly introduced to the crowd as "the best walking commercial for a helmet there is," before an Assemblyman noted that he'd broken every bone in his body except his head. Because he was no bonehead.
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