[h=2]NASCAR's winter to-do list[/h] Monday, 04 December 2017


Kelly Crandall / Images by Miller/LAT; Levitt/LAT; Kinrade/LAT



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'Change' is not a word or habit I personally enjoy. Yet even I can admit there need to be some changes in NASCAR.

The continued downslide in ratings and track attendance is an issue that needs to be addressed by more than merely those who cover the sport. NASCAR Chairman and CEO Brian France expressed in his season-ending press conference at Homestead-Miami Speedway that numbers were up at "many, many events", but the numbers suggest otherwise.

It has always seemed the go-to line for the sanctioning body regarding ratings is that fans are consuming the sport in different ways. That may be true as digital and social media avenues grow more and more branches. NASCAR shouldn't be rest on that, though. This is no time to be complacent when it comes to the state of the sport.

Fact of the matter is, fans are not intrigued enough by the NASCAR product to pay attention. With that said, this winter NASCAR should make a to-do list of things to explore in the years to come.