and changing the name.....
ISM Connect secures naming rights to Phoenix Raceway

Tuesday, 26 September 2017


By Kelly Crandall / Image by Nigel Kinrade/LAT

Phoenix Raceway will be rebranded to ISM Raceway beginning in January.
The multi-year partnership between the track and ISM Connect was announced Tuesday. It includes the track naming rights and for ISM's 360° Connect network to provide "the modernized venue with advanced, robust technology and data capabilities to create meaningful connections between fans, partners and the venue itself."
That will include the ISM Connect network powering fan activations and experiences in the Fan Zone; the new pedestrian tunnel; and the use of digital display screens, interactive experiences, social media integrations and a mobile app of unique content, in-seat ordering and more.
"We're focused on building a world-class facility and the partnership with ISM will further enhance our technology capabilities and create opportunities to better engage with fans," Phoenix Raceway President Bryan Sperber said. "ISM Raceway will serve as a premier motorsports and entertainment destination for generations to come."
Tuesday's news is a continuation of Phoenix Raceway's step into the future. In January it was announced the one-mile facility would undergo a $178 million facelift that includes redesigning the infield, upgrading seating and relocating the start/finish line to what is now Turn 2. The first piece of steel was installed in May for the new grandstand structure.