part 2
Limited to Just 100…the Neiman Marcus Edition Camaro
Sold during the 2010 holiday season, the Neiman Marcus version of the Camaro convertible came with an exclusive tri-coat deep Bordeaux exterior paint with ghosted stripes. The exclusive automobile came loaded with all the performance, smart technology, and luxury you would expect, including:
- 6.2-liter V8 engine 426-horsepower six-speed manual or 400-horsepower six-speed automatic transmission
- 21-inch five-spoke wheels with brilliant red detailing
- Bordeaux-hued convertible top
- Silver painted windshield surround
- Amber leather-appointed interior with brilliant red accents on the center console, steering wheel, and shift knob
- Acoustics premium eight-speaker, 245-watt sound system
It sold for $75,000 and the 100 units were gone in less than three minutes.
The Camaro as Hero Starring in the Transformers Movies
A yellow version of the American muscle car, redesigned around the release of the first
Transformers movie, plays the hero Bumblebee, first depicted as a 1977 Camaro and later as a fifth-generation model. Further cementing the Camaro’s place as a pop culture icon, Chevy gave director Michael Bay a new version of the fifth-gen Camaro to show off in each of the three movie sequels.
Bay has long directed the automaker’s commercials and Super Bowl spots.
After the 2007 film went on to earn nearly $710 million worldwide, GM saw interest in the Camaro skyrocket, including a 10% gain in sales for yellow Camaros. Yellow typically accounted for less than 5% of any model’s sales, prior to that first movie.
It Takes 18 Hours to Assemble a Camaro in the Plant
Or at least that’s how long it took to assemble fifth-generation Camaros in the Oshawa Assembly Plant in Ontario, Canada. The last one came off the line on November 20, 2015. When the assembly line was ramped up, it was common to see a new Camaro roll off at a pace of one per minute.
Some assembly details:
- 734 robots handled the nearly 5,000 spot welds needed to create the body shell for each Coupe.
- The outer body side panel was transformed through strikes by four die sets, with the initial forming press generating nearly 1,400 tons of force, and creating seven body sides per minute.
- The Oshawa paint shop was capable of delivering 150 painted vehicles per hour.
- The Camaro engine was produced at a different plant, then shipped approximately two hours to the assembly line.
- That last car off the line marked the end of an era of Canadian production that stretched back to 1992. Prior to that, Camaros were built in California, Ohio, and several foreign plants.
- The 2016 models will be built in the Lansing Grand River Assembly Plant in Michigan.