Mitsubishi seemed like a confused company. They mushed up and lost the soul of the original Eclipse, making it a fat, sloppy, underwhelming mess. They dragged their feet bringing the Evo over, and it was still too $$$ to be practical as a mass-market vehicle. Their quality is uniformly understood to be below Honda/Toyota/Nissan, and there's no sense of a style that makes the brand. When you see a Honda, you know it's a Honda, when you see a BMW, you know it's a BMW. When you see a Mitsubishi, one might think : is that a Mazda? A Kia? A Suzuki? Oh, it's a DSM.