If he wants, he can send his resume to Rod Kayton explaining his interest in becoming a focus group moderator. Can't guarantee anything, but it couldn't hurt: rod@schwartzresearch.com

Tell him to check out www.marketresearchinfo.com, Quirks (a MR magazine/website), and the QRCA. All provide tons of info on the industry.

The Burke Institude also has a moderator certification program which is rated highly among qualitative researchers. This is something I intend to do when time, workload, and budget permit.