At the premiere of the 17th BMW Art Car Jeff Koons unveiled and signed his car in front of 300 international VIP guests on 1st June in the Centre Pompidou, one of the world’s most prestigious cultural institutions for modern and contemporary art. It is the same venue where Roy Lichtenstein, back in 1977, first presented and signed his Art Car.
In the spirit of Calder, Stella, Lichtenstein, Warhol, BMW announced this year that the 17th Art Car created by Jeff Koons will race where the first rolling pieces of art by legendary artists raced – at the 24 Hours of Le Mans in France on 12th and 13th June 2010. Koons’ canvas is a BMW M3 GT2, which was homologated to compete at this year’s running of the world’s most famous endurance race.