Pricing has been announced.
A bit pricey at $32k, but with all the tax incentives and such, it's doubtful that anyone will pay much more than $25k.
Of course, then you need a $2k charging station.
If the cost of electricity is half what it costs to drive a 30 mpg gas-engined car for 100,000 miles (should be much less than that), you'll save over $4k just in fuel, so that puts it on par with a high-end economy car for price.
All that said... it's nifty, but I ain't buying one.