Old Jan 13, 2010 | 10:03 AM
  #78 (permalink)  
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Ambientlife
Pro Photographer
 
Joined: Jan 2010
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Originally Posted by 8600RPM
And I applaud you for not going CGI, as I'm sure you're well aware thats the direction a lot of automotive manufacturers are going in these days. I dont like it, I'm sure you dont, it's not pure.
Yeah where is the skill in that? I see and hear of too many car phots these days being asked simply to shoot the car from a certain angle and height and FTP the files in so that a graphics guy can spend 2 days playing with the 'raw data...' and make an image... Its very expensive, soulless and does notjning to promote the skill and craft of photography in my view. Sure its a marketing companiers dream as they have 'complete' control and in my expereince thats what most of them want, espeically after they've blown $20k of the clients budget already having 'product mood' meetings. Don't get me wrong I get on great with most marketing people and even went on a fishing party off shore last year with one, I'm sure he felt the day went well as he swam the 2 miles back...lol

If CGI continues to grow then the phot will simply become redundant. That said I don't think it ever will happen, sure people say its a matter of time but they are generally the same people that said wedding photography would die in a year after the VHS video camera came out...

So what the new thing, well interestingly enough its phots making films...
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