Originally Posted by
LuckyH
Specialty cars like the z28 are actually very profitable. The Base camaro sells for what about 23k? The SS and Z28 use the same chassis and they use a motor that already is used in multiple other cars. Adding some "leather" maybe some outsourced brakes (brembo's) and revised suspension then selling the thing for what i would assume be around $45k ish (considering the ss can get up there in price) makes good business sense. There's a much larger profit margin although they will sell less units than the base cars. That being said, they do need to offer appealing cars to buyers who are either not interested in performance oriented cars or can't afford them. Once they have that down, some of those cars could benefit from specialty models.
I think you're missing the point. GM was once one of the largest auto makers in the world; today, it does not sell high volume type cars. I feel like I keep repeating myself: GM needs to focus on selling cars that will win back buyers that are currently buying Camry's, Accords, Odysseys, Corrollas and Civics. Those are your bread and butter products that make the bucks. Think outside of the scope of what WE would want, and more about what the average car buyer buys, because they outnumber us at least 15:1