the supra wont cost 100,000. the lexus V-ten will. the supra will compete with the 350z in price range i would think. last time they tried to sell supras in america they lost their market due to high price tags and low sales numbers(not to say they were not bought up). i would not think toyota would do the same thing to themselves again. Nissan did the same with the 300zxturbo. too high cost for the sale numbers. the 3fiftyz is back at a reasonable price and the supra will follow suit(hopefully).