NFL Films + Audi = A documentary that I want to see on the big screen.

However, Audi has announced a TV debut on ESPN at 8PM EST on March 20

"Over time, a plan began to form between Keogh and his contacts at Chicago’s InterSport to make a documentary about Audi and the 24 Hours of Le Mans. The theory, as Keogh tells it, was to make something that was a credible account of what actually goes on at Le Mans and not simply an Audi commercial.



With that in mind, InterSport suggested signing New Jersey-based NFL Films. As the name implies, the company has built an unsurpassed reputation in sports documentary film-making. Their reputation is based on gladiatorial story-telling of American football in NFL Films’ own unique way, enunciated with the trademark slow-motion shots of spiraling footballs and the like. Trouble is, the company had never shot a car race and their staff wasn’t even into racing. NFL’s Keith Cossrow describes his prior resume of race experience as going to a NASCAR race back in college, though he admitted that inebriation might have hindered his memory of that particular event."




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