you can't sell items at retail price?

It surprises me that motorcycle dealerships still have successful parts departments. With the deals and competitive pricing you can find online, it doesn't even make sense to buy at a dealership any longer (unless you know somebody that can hook you up). However, I suppose there is always a sucker out there that will buy something for a rip off price because they're either made of cash or too lazy to find a competitive price. It's seriously insane how much dealerships, especially around here, decide to mark up the items they sell. Even when it's a special order. It really pisses me off because if anyone should give a fuck about keeping business it would be the local suppliers rather than the folks online who have a much larger customer base.