The way i look at it is they let the little guy get too big.Toyota has perfected cars and GM/Ford are playing catchup.They made thier money in SUV's and didnt reinvest in the future and its finally burning them.Gm has multiple cars with the same chassis just different fascia which is stupid and a waste of money/resources.I wanna say thier "Gmt360" and"Lambda" SUV platform's are thier most overused currently.Sorry that multiple car/different fascia shit worked in the past but now with better competition they are done.People arent stupid forever....