That's what happened with VW. Obviously there are TONS of businesses with VW, Bug, Beetle etc in their names. VW found a law firm and told them they can keep a percentage of whatever money they bring in for copywright infringement. So now VW is actually a huge dirty word in the air-cooled VW world. They are really pissed that VW's new marketing campaign features a 64 beetle because VW shits on air-cooled owners and doesn't acknowledge their existence unless it benefits them.