wow. where to begin?

Tampa is mostly self-centered people. It's not like other markets at all. Post an event on a website with 15,000 active members, and be happy if 50 show up. Understanding this market place will be Challange #1

Parts. Parts are a commodity. In the past 5-10 years, the internet has changed the game. Expecting to make decent $$$ on parts is not going to happen.

This leaves you with skillsets. What do you offer that others don't? (which I believe what you are trying to get at.) Well, that all depends on your target demagraphics, which you haven't really shared.

Rotaries? Most of the rotaries around here are built in backyards. There are a few rotary shops, but seeing as how the technology is dying (see many RX-8's on the road), is a shrinking market share.

Imports? Most kids in riced out imports are young. By the time they turn 30, they either bail on imports or move up to VIP or Supras. Most of these individuals are cheapskates. they don't understand that you get what you pay for mainly because they didn't have it in the first place.

Domestics? Many good shops already fighting it out in this marketplace.

For the second time in 2008, I agree with Kirk. wrong Place, wrong time. (I promise not to agree with Kirk again in 2008!)

My choice shop right now? I little run-down shop in drew park called "Rays Autmotive". Good honest dependable mechanics at a good price. I trust them with my cadillac and with my 4runner. They are general mechanics that are hurting in this economy, just like everybody else.

Charles