Plain and simple - you're not going to spend your hard earned money to go and watch your team lose. Period.

I don't give a fuck if you're a Yankees fan, BoSox fan, or a dick-suck fan. You aren't going to pay admission to be disappointed.

So yes, ticket sales go up, fans come out of the wood works, and people start showing their pride finally. That's the natural course of events.

How much of "proud" a fan would you be in the Sox if they were 96 losses next year? Not much.