Just wanted to through my 2 cents in...
A few years ago I signed up with them, back then there was no fee for joining.
At the time, the only "sponsored" items they offered were cleaning supplies, stickers, and neon. And as other people have said, the items aren't free, they're just discounted, and not by that much.

Also, the term "ricer" doesn't mean that a vehicle is made in the orient. Its sad to say, but I saw a riced out Camaro. If you're a ricer, it means you wasted money on stupid shit; such as, but not limited to: fart can, autozone wing, stickers for parts you don't have... And srsly, if you invest in actual aftermarket work and you still have a fart can or a wing that looks like it belongs on a 747 or a plymouth roadrunner, you're a ricer.