$25 for regular unlimited and it doesn't say for how long but this is in the fine print.

...personal use of the service is defined to not ordinarily exceed 25 reports during any 60-day period from the date of purchase...

...AN ADDITIONAL CHARGE OF $19.99 FOR EACH AUTOCHECK VEHICLE HISTORY REPORT THAT EXPERIAN DEEMS WAS ACCESSED FOR COMMERCIAL PURPOSES....

It says business is anything over the 25 during 60 days