Damn its $29.99 for 30 days unlimited. Found this in the user agreement.

I agree to pay a one-time charge of $29.99 (USD) plus applicable sales tax in the following states: CT, DC, HI, NJ, NM, NY, SC, SD, TX and WV, according to my card issuer agreement. This 30 day Unlimited CARFAX Reports Plan is valid for 30 days from the date the first report is run, and is intended for my personal use only.