It is a great way to keep the site up and running without everyone having to pony up some $$$.
The only thing I have issue with is that the banner graphics aren't up to the standard of the rest of the site....yet! I'm sure it will be refined as I know it is a work in progress.
It would be selling out ONLY if D.C. was the only shop able to have a banner, but if everyone is afforded the same opportunity to advertise then it just good business. DC shouldn't be penalized for making a wise advertising decision either.
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