Define or try to sum up the phrase rice.

There are so many things that are considered rice and clean that i can never keep them all straight.
What makes an accesory, mod, or part ricey?
What makes a person more ricey, there car or there attitude, or there driving habits?
does rice ever look good?
Why is it such a big deal?
Is there an age group that seems to attract rice?
A nationality? or a background?
Some starter questions to get you thinking.
Lets try to keep this thread cool, we're just hear to share opinions, not to put others down.
Okay, go...