What EcuTek is complaining about is American capitalism. In the micro scale of things, equilibrium pricing for a competitive market equates to zero profit. Thats the way it is supposed to work. The only way to make profit is to lower costs, which will then again lead to a zero profit margin as competition lowers costs and in turn lowers price to compete.

If it is that big of a problem for EcuTek, then I see no reason for them to offer products to the US. But to pull out because you have competition, that's kinda sad. There is always going to be someone who willing to undercut your price at the cost of efficiency to make an extra buck. You just have to make sure your product is better then that and actually worth the extra money. In the case of Ecutek, it hasn't shown to be, so they need to either lower their price (obviously they are capable of doing that since they just did) or re-innovate and make it better.

Unfortunately, this whole OpenECU thing has tainted EcuTek's image in my eyes. They seem to be using monopolistic tactics in a competitive market and then complaining when it doesn't work out. I've lost respect for them as a company. However, Id hate to see them bail as they were one of the pioneers of the subaru tuning community and up until OpenECU I beleived they were the best of everything and worth that extra cost. If it weren't for the fact that there are no good ecutek tuners in central florida, i wouldn't be planning on going OpenECU, but having the ability to drive to tampa for the weekend and get a tune just beats the hell out of organizing a trip for scott to come down. Before I saw how happy people were with Snow, I didn't even consider it. But everyone seems happy, so I see no reason not to try it.

/novel