I think Ford is going to have a struggle to get back customer loyalty...people's perception is that ford stands for found on road dead unfortunately....we all know that isn't true......quality has been an issue since the early 70's and the gas crisis when the imports changed things....my opinion is that for us gearheads especially make the fords easier to work on and also improve quality....I am loyal to ford and most of my friends bust on me for it but the fact remains that the company has to change things around and change the brand image....ford has become a truck company and unfortunately neglected its car line over the years...it's going to be a struggle for awhile but again if you put your mind to something you can change things around