Bikes are much like cars when it comes to negotiating for purchase.
MSRP is a "suggestion", not a law.
Check the auto trader.
Some dealerships tend to be more open with thier pricing and negotiating.
While others try to play hard-ball.
I personally, would vomit if I ever paid sticker for a vehicle.
Negotiation is fun, do your research, plant your seeds, have fun and get the best deal you can.
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One of the consequences of such notions as "entitlements" is that people who have contributed nothing to society feel that society owes them something, apparently just for being nice enough to grace us with their presence.”
Thomas Sowell (American Writer and Economist, b.1930)